Independent tyres testers know Dunlop's strengths. Recently a J.D. Power & Associates Customer Satisfaction study confirmed the quality of our tyres in the eyes of very satisfied and demanding consumers.
Magazine tyre tests are an ongoing and important process to establish and rank tyre performance not only for the automotive industry, but also for the consumer - our drivers. It provides everyone with a good assessment of the performance of a tyre manufacturer and results are an important selling argument as they are the seal of approval for product performance and quality.
Being a major development partner of premium car manufacturers, we know what it takes to develop leading performance tyres. And it is no surprise that Dunlop has a long-standing record of achieving excellent test results on a continuous basis.
Such tests are made in all markets, but Germany stands out as being what many consider the harshest tyre testing market in the world. Here independent magazine testers from AutoBild, Auto Motor und Sport and the ADAC (the German Car Drivers Association) - put tyres through extensive and rigorous testing. They often compare the tyres that are supplied by the manufacturers for tests with tyres taken at random from a dealer's stock, ensuring that they are testing the same tyres that the consumer buys. In 2003 Dunlop participated in 22 different tests by 16 different magazines, in 15 different sizes and types and on 14 different cars. We won 8 of these tests, were granted a 'Recommendation' eleven times and were rated as 'Good' in the other three tests.
Until recently, such testing was focused on mainstream cars and tyres, but today more and more tuning sizes are being put to the test in light of the growth and importance of the market segment. At Dunlop, considering the strength in producing exceptional ultra high performance tyres, we welcome that. As we said earlier we are seldom disappointed and nor are our partners and consumers - all of them passionate drivers.
Tyre test endorsements
SP Sport 9000
SP Sport 2000
